By David Whelan, Managing Director, Clarity Telecom

Earlier this year, byphone, the revolutionary Voice over Internet Protocol (VoIP) platform developed by Clarity subsidiary Voxbit, achieved success at a major UK telecoms awards ceremony.

The product, which has received plaudits from customers and industry alike, was highly commended in the Best Hosted Platform Supplier category at the Comms Business Awards in London.

It’s fair to say, we see great value in industry awards, and for a variety of reasons.

Firstly, they serve as a tremendous endorsement that you and your business are on the right track. However, awards present a huge number of other benefits including to raise the profile of your brand and maximise visibility to potential customers.

Even being shortlisted can place your company in the spotlight for all the right reasons, garnering significant attention over a sustained period of time.

The third-party endorsement can also significantly increase the credibility of your business, positioning it as a leader in the sector.

Particularly for companies still in a growth phase, a prestigious award can also aid efforts to attract new investment or funding.

By recognising the hard work of employees, they also build staff morale and improve future motivation by acknowledging the place of workers in helping to achieve the business success.

Additionally, industry awards are likely to raise the interest of ambitious and talented individuals outside the company, providing a boost to recruitment plans.

The recent success for byphone was a great achievement, but there is more to come with the product shortlisted for a further three awards at the upcoming Comms National Awards: Best Hosted Platform, Best SME Telephony System, and Best Supplier Innovation Award.

Clarity itself meanwhile has been nominated in another two categories at the same event, namely Best Enterprise Vertical Market Solution and Best SME Cloud Solution.

We already knew byphone which, through its simple to use interface that enables businesses to effectively design and manage their own phones system, thereby substantially improving inbound and outbound call handling, was a hit.

It has enjoyed huge success less than two years after its launch, winning deals worth more than £3.5 million in Great Britain alone.

The award confirmed the quality of the system and for Clarity, provided a ringing endorsement of our expertise in the business telecoms sector while providing renewed confidence as we look towards further growth into the future.

For information or guidance on how best to configure your business communications, contact a member of the Clarity Telecom team on 0800 912 1000 or visit