Work has been completed at a new landmark Honda showroom on Belfast’s Boucher Road following a £3million investment by the Donnelly Group.

The showroom, which is now open to the public, will enhance the customer experience with a full range of demonstrator models, full service and parts facilities along Donnelly Group’s Approved Used range and additional parking for customers.

Dave Sheeran, Managing Director of Donnelly Group, said:

“Honda’s brand emulates style, comfort, and affordability, and we have implemented those key elements in our showroom, giving customers a feel for the high standard to expect when they purchase a vehicle from the Donnelly Group.

“The prime location for our new site, on the Boucher Road, is easily accessible and less than a mile from our former premises, giving our customers even more choice and convenience when purchasing a vehicle.”

All employees from the former premises have now relocated to the new showroom.

Paul Compton, Site Director, added:

“It has been great to welcome customers to our new Honda site which boasts twice the capacity of our former site also on Boucher Road.

“Our customers are at the heart of everything we do, and the feedback we have received so far has been excellent.

“As Northern Ireland’s largest family owned vehicle retailer, we pride ourselves on delivering excellent customer service and attention to detail, and our modernised Boucher Road showroom will help in continuing that tradition.”

In addition to the site on Boucher Road, Donnelly Group has nine locations across Northern Ireland in Ballymena, Bangor, Dungannon, Dungannon M1, Eglinton Derry/Londonderry, Enniskillen, Mallusk and Maydown Derry/Londonderry.

For further information about the range of vehicles offered across the Donnelly Group’s nine locations please visit