Northern Ireland’s largest family owned new and used vehicle retailer, the Donnelly Group, has announced plans for a new £6 million Jaguar Land Rover showroom at its flagship site in Dungannon.

Whilst the Donnelly Group’s partnership with Land Rover dates back to 1981, the addition of Jaguar adds a 19th manufacturer to the Group’s offering, and will be the first and only premium brand outlet anywhere in mid-Ulster.

Building work on the new 50,000 sq. ft. landmark building, which will create a number of new jobs when complete, is set to start in November.

The development will include 100 customer parking spaces and space for 16 show cars and 75 used Jaguar Land Rover vehicles.

Terence & Raymond Donnelly, the sons of Peter Donnelly who founded the Donnelly Group in 1947, said:

“We are delighted to welcome the Jaguar brand to the Donnelly Group as our 19th manufacturer as a result of our longstanding relationship with Land Rover.

“It is especially fitting that work on this exciting new Jaguar Land Rover showroom will commence this year, as we celebrate our 70th anniversary.

“Since our foundations in 1947 until today, our ethos has always been to provide unrivalled service, value and choice to our loyal customers.

“This state-of-the-art Jaguar Land Rover showroom, with its significant focus on customer experience, reaffirms these values and our commitment to our customers.”

As with all new Jaguar Land Rover sites, the interior will be characterised by the use of luxurious materials and high-end furniture.

New handover bays will also be created where customers can have their cars revealed to them before driving directly out of the showroom doors.

The showroom will benefit from a new luxurious lounge-style waiting area complete with a coffee bar and wi-fi, as well as a paint and trim area where customers can browse options for their new vehicle.

The new showroom will be built around Jaguar Land Rover’s new corporate identity, which puts customers at the heart of the retail experience with exciting architectural innovation, and a stylish, eye-catching scheme.

Currently being rolled out across Jaguar Land Rover’s entire global network, the new-look showroom design is timeless and contemporary, and will be the only one of its kind in mid-Ulster.

Both Jaguar and Land Rover’s range of vehicles sit alongside one another in one building, identified by a large glazed area and two large ‘arches’, painted in colours unique to Jaguar Land Rover – Sunshine Grey and Champagne Silver.

Jeremy Hicks, UK Managing Director of Jaguar Land Rover, added:

“The Jaguar Land Rover brands have seen enormous growth and success over the last few years, and we want all our retail locations to reflect the style, comfort and luxury that our customers experience in each and every one of our cars.

“What the Donnelly Group has in store with its this new showroom is really exciting, and we can’t wait for our customers to experience this brilliant new Jaguar Land Rover location.”

During building work, the existing Land Rover showroom in Dungannon, which is one of eight Donnelly Group sites across Northern Ireland, will continue to operate as normal.